What We Do
Our proprietary process creates experiences that make your audience feel connected to your brand. Long after the experience is over.
Emotion Matters
As people, we aren’t as logical as we think (annoying, right?). Turns out, 95% of purchase decision-making is driven by emotion. After purchase? Research shows that emotionally connected customers are more than twice as valuable as highly satisfied customers. Fascinating, right? We think so too and have built our entire process and agency around the power of emotion. Because it matters, the most.
The Science of Emotion
The thing is, it’s not enough to have just any emotional connection with your audience. It has to be the right emotion. Finding and creating it?
That's Our Superpower
Our 20+ years of award winning, omnichannel expertise incorporates all facets of emotion-driven experience making:
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Informed Emotional
Intelligence
- Research & Insights
- Social Listening & Social Media Strategy
- Influencer Strategy & Implementation
- Trends Analysis & Forecasting
- Data Collection & Impact Analysis
- Concept Development
Design &
Technology
- Identity & Brand Design
- Digital Design / UX / UI
- Environmental Design
- 3D Design
- Multi-format Content Creation
- Virtual Worlds & Events
- AR/VR Immersive Technology
- Omnichannel Sales Integration
Strategic
Partnerships
- Brand Partnership Evaluation, Strategy, Negotiation & Management
- Talent Strategy & Management
- Cause Marketing
- Integrated Marketing & Promotions
- Gaming Consulting and Activation
Hybrid
Activations
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- Product Showcasing
- Field Talent Management & Communication
- Mobile Tours
- Live Sampling
- Trade Shows & Conferences
- Production, Fabrication & Installation
Kleenex Cabana
Kleenex Cabana
To drive buzz, trial, and press coverage of their newest product launch, Kleenex Wet Wipes, Pierce created the experiential centerpiece of Kleenex Wet Wipes’ sponsorship at Governor’s Ball. The Kleenex Cabana offered fans a place to cool off and clean-up with Kleenex’s newest product, Kleenex Wet Wipes. Appearances from key influencers rounded out the experience, and brought the fun to influencer’s social channels.
Lidl US Launch
Lidl US Launch
Lidl, a multinational grocery chain, sought an aggressive approach to local marketing to drive shopper interest and foot traffic for their market-by-market launch in the U.S. Pierce developed a two-part program of Grand Openings and Local Marketing, introducing Lidl as a new neighbor in each community, creating buzz, motivating trial and foot traffic in-store, with the long-term goal of building a loyal customer base.
Cailler Pop-up
Cailler Pop-up
To build brand awareness and preference for Nestlé Cailler in the premium chocolate category in the U.S., Pierce created two holiday pop-up stores in NYC and San Francisco during the holiday season. The stores immersed consumers in the brand via interactive experiences including a Switzerland VR experience, personalized holiday card station, and guided tasting bar with a special appearance by the brand’s head chocolatier from Switzerland.
Straight Talk VR Experience
Straight Talk VR Experience
To provide Walmart shoppers with a cutting-edge experience and position Straight Talk as a leader in the wireless category, Pierce elevated the traditional in-store demonstration model. We guided Walmart shoppers through a custom VR interactive experience that highlighted the benefits of switching to Straight Talk.
We’ve unleashed the power of emotion for some of the world’s greatest brands. We’d love to do the same with you.
