Lidl US Launch

Lidl, a multinational grocery chain, sought an aggressive approach to local marketing to drive shopper interest and foot traffic for their market-by-market launch in the U.S. Pierce developed a two-part program of Grand Openings and Local Marketing, introducing Lidl as a new neighbor in each community, creating buzz, motivating trial and foot traffic in-store, with the long-term goal of building a loyal customer base.