Kleenex Cabana

To drive buzz, trial, and press coverage of their newest product launch, Kleenex Wet Wipes, Pierce created the experiential centerpiece of Kleenex Wet Wipes’ sponsorship at Governor’s Ball. The Kleenex Cabana offered fans a place to cool off and clean-up with Kleenex’s newest product, Kleenex Wet Wipes. Appearances from key influencers rounded out the experience, and brought the fun to influencer’s social channels.