Gillette Fusion Mobile Tour

SITUATION

To meaningfully exhibit the next generation shaving system, Fusion, Gillette looked to engage target consumers and enable them to try and feel the Fusion difference.

PIERCE SOLUTION

Pierce developed an innovative, two-vehicle mobile tour packed with activities that aligned with male passion points. Live shaving experiences delivered the ‘best shave ever’ brand platform, launching at the Super Bowl and visiting premier sporting events including Daytona 500, NASCAR, and MLB & NBA Fanfests.

SUCCESS

Pierce activated two 25-week mobile tours, achieving a high ROI and engaging millions.

• Gold Ex Award Winner (Event Marketer Magazine)
• PRO Award (PROMO Magazine)
• 1.5 million live consumer interactions
• 13 million+ impressions